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Wieden Kennedy London was tasked with raising the profile of Chambord among a target audience of women aged 24-35.It used the campaign to push back against the pressure on women to conform to certain rules with its "Because No Reason" tagline that encourages people to do what they like, just because they like it.
This ingenious pad campaign by Ogilvy & Mather for travel brand Expedia uses airport IATA codes to great effect.It's the work of Zane Zhou, along with Lamano Studio in Chile. It's been 50 years since homosexuality was decriminalised in England and Wales, but today it's still illegal in 72 countries around the world – and punishable by death in eight.To highlight this fact, Absolut, in collaboration with LGBTQ charity Stonewall and BBH London, created this series featuring close-up shots of same-sex kisses, with many of the subjects coming from the countries where these kisses could land them in prison, or worse.Last year, Penguin Books promoted its audiobooks with a brilliant print ad campaign featuring illustrations of three well known authors - William Shakespeare, Mark Twain and Oscar Wilde - acting as headphones and whispering in the ears of their listeners.Developed by team at Mc Cann Worldgroup India, the campaign went on to won a Gold Press Lion at Cannes International Festival of Creativity Moms Demand Action, a collective of mothers calling for gun law reform, was behind this hard-hitting ad campaign, which focused on children in schools.'Choose One' features children carrying weapons, alongside classmates holding either a Kinder Surprise egg, the book 'Little Red Riding Hood' and a ball from the schoolyard game Dodgeball.Draper argued that people would fill in the gaps for themselves and create a stronger association in their mind, but Heinz wasn't going for it.
Now, however, the company's changed its mind and, with DAVID Miami, rolled out these near-exact reproductions of Draper's pitch; talk about a man ahead of his time.
Using simple yet effective colours and simple illustrations means that this is an ad that pops from the page.
Print advertisments raising awareness of important causes such as global warming have to be instantly striking.
The intricate illsutration in the bark is a lovely touch.
Ogilvy & Mather once again prove themselves as print advertisement masters with this clever approach to allergy medicine.
Created by Israel based advertising agency Mc Cann Erickson, this print ad for Ashtanga Yoga hones in on the benefits of yoga practise for your back.