Business plans online dating
As mentioned above, you may also need to consider a freemium model as reports show that only 15% of people pay for online dating services currently.
Read our five simple steps to start your love affair with online dating now.While not compulsory, it would be advantageous to join the Association of British Introduction Agencies (ABIA).It can help provide you with support and advice and your membership will give your clients confidence.Naturally, the amount you’ll be able to charge will depend on the demographic of your target audience.For example, if your site is your older professionals you may be able to charge a higher fee than one targeted towards a younger age.While all you physically need is a computer, understanding software and website building (or working with someone who does) is paramount to the success of the business.
In truth, the construction of the website or app will probably require support from an experienced web builder and you may also need to outsource core functions such as e-commerce, instant messaging, moderation and spam detection.
While no doubt people’s profiles will show them in a confident light, many might be nervous first-time users or people hurt from previous bad experiences.
Create a welcoming, user-friendly environment that makes online dating a fun experience.
For example, members of receive a month’s free membership if they haven’t “found love” within six months while new subscribers to dating direct receive three days’ unlimited membership for free.
Furthermore, with website design fees being quite expensive and the potential of high traffic early on quite low, you will probably have to wait quite a while for a significant return on your investment.
Otherwise, it’s a bit of a chicken and egg situation, because no-one will want to use the site if there aren’t people on there (but it will be difficult to attract paid users initially).