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In the same month, the company changed its signature tagline from "Life is Short.Have an Affair." to "Find your moment," and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.
By July 22, the first set of customer names were released by hackers, with all of the user data released on August 18, 2015.
The data disclosures in 2015 revealed that this "permanent deletion" feature did not permanently delete anything, and all data was recoverable.
Trish Mc Dermott, a consultant who helped found Match.com, accused Ashley Madison of being a "business built on the back of broken hearts, ruined marriages, and damaged families".
More data (including some of the CEO's emails) was released on August 20, 2015.
The release included data from customers who had previously paid a $19 fee to Ashley Madison to supposedly have their data deleted.
The site allows users to hide their account profiles for free.