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Further studies have also suggested that the success of Snapchat has not been due to its security, but rather for being "fun".Snapchat has become notable for representing a new, mobile-first direction for social media. in September 2016, along with announcing Spectacles, a pair of smartglasses with a camera capable of recording ten seconds of video.
In June 2013, Snapchat version 5.0, dubbed "Banquo", was released for i OS.The updated version introduced several speed and design enhancements, including swipe navigation, double-tap to reply, an improved friend finder, and in-app profiles.Also in June 2013, Snapchat introduced Snapkidz for users under 13 years of age.Lawyers for Snapchat responded by insisting that he had never had any creative connection to the product.The attorneys also accused Brown of committing fraud against Spiegel and Murphy by falsely claiming to be a product inventor.Spiegel explained that this process allowed the video data to be compressed into the size of a photo.
On May 1, 2014, the ability to communicate via video chat was added.
Two years later, it announced a new, global "Our Story" feature, letting all users contribute snaps at any time Studies of Snapchat usage have discovered that its users are primarily millennials.
Although researchers originally hypothesized that the app's self-deleting nature encouraged sexting, studies have concluded that privacy-sensitive messaging has been a minority-share of its usage forms, while the primary usage is sending comedic content.
Snapkidz was part of the original Snapchat application and was activated when the user provided a date of birth to verify his/her age.
Snapkidz allowed children to take snaps and draw on them, but they could not send snaps to other users and could only save snaps locally on the device being used. was renamed Snap Inc., along with the introduction of the company's first hardware gadget, Spectacles, a pair of smartglasses with a built-in camera that can record 10 seconds of video at a time.
New features, including the ability to send short videos, communicate via video chat, and saving necessary chat information through a press on a message, were added through later updates.