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In that review, too, Finkel and his co-authors suggested that the best thing about online dating is that it widens your pool of prospective mates. In a 2015 New York Times op-ed, Finkel shared another reason why Tinder and similar services may be the best option for singles.Finkel wrote: "[S]uperficiality is actually Tinder's greatest asset.

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The researchers had undergraduates fill out questionnaires about their personality, their well-being, and their preferences in a partner.(Other psychologists say we can wind up making worse decisions in general when we've got too many options.) Mandy Ginsberg, the CEO of Match Group North America, who oversees Match, Plenty of Fish, and OKCupid, alluded to something similar when she said online dating isn't a panacea.She previously told Business Insider that she still hears about "ability to have chemistry, or someone not being sure about their intent, or going out on endless first dates and nothing ever clicking." The funny-but-sad thing about online dating is that, while it gives you more options and presumably boosts your chances of meeting someone, you may worse off than that guy or girl living in 1975.But it couldn't predict how much one specific person liked another specific person — which was kind of the whole point.In 2012, Finkel co-authored a lengthy review, published in the journal Psychological Science in the Public Interest, of several dating sites and apps, and outlined several limitations to online dating.People even let me into the private world of their phones to read their romantic texts aloud onstage.

I learned of the phenomenon of “good enough” marriage, a term social anthropologists use to describe marriages that were less about finding the perfect match than a suitable candidate whom the family approved of for the couple to embark on adulthood And along with the sociologist Eric Klinenberg, co-author of my new book, I conducted focus groups with hundreds of people across the country and around the world, grilling participants on the most intimate details of how they look for love and why they’ve had trouble finding it.

"For people who want to whine and moan about how online dating isn't working," says psychologist Eli Finkel, "go back in time to 1975.

Ask somebody, 'What does it feel like to not have any realistic possibility of meeting somebody that you could potentially go on a date with? Finkel is a psychologist at Northwestern University and a professor at the Kellogg School of Management; he's also the author of "The All-or-Nothing Marriage." Finkel and his colleagues have been studying online dating for years.

Which is why Finkel thinks Tinder, Bumble, and similar apps that allow you to find potential dates quickly but don't purport to use any scientific algorithm, are the best option for singles today.

Here's Finkel: "These companies don't claim that they're going to give you your soulmate, and they don't claim that you can tell who's compatible with you from a profile.

But Finkel said the most effective way for singles to start a relationship to do is get out there and date — a lot.