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Bruch and her team divided the rules into two broad categories, "deal breakers" and "deal makers," used to exclude or include people for the next level of contact.Bruch wondered: Is mate selection like a job interview process, where the person with the best combination of positive factors wins?

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Check out more Senior Planet articles: How to set up your online dating profile in 4 easy steps 11 ways to quit lurking and write your online dating profile Do you have a favorite dating site?Are you carefully weighing every factor that makes someone a good romantic match?Not according to a study of more than 1 million interactions on a dating website published this week in the .The data set includes some 1.1 million interactions between users.But beyond someone's looks, how much do any of these factors matter for mate selection?All other factors being equal, women overall were 400 times less likely to browse the profile of a man significantly older than herself. Whereas 20-year-old women were 10 times more likely to ignore a man 10 years her senior, 45-year-old women were nearly 10% more likely to browse the profile of a man 55 or older compared with a man her own age.

Perhaps unsurprisingly, men in their 40s tend to be more interested in younger women. "Women care quite a bit more about the height of their partners than vice-versa," Bruch says.

Because of a nondisclosure agreement, the researchers can't reveal the exact source of their subjects, describing it only as an "established, marriage-oriented, subscription-based dating site" from which they randomly selected 1855 people, all based in New York City.

Besides photographs, each user's profile could include any number of personal details including age, height, weight, education, marital status, number of children, and smoking and drinking habits.

K', 'Hmm no, not really' and 'NO Definitely NOT' based on photographs and a brief profile submitted by new applicants.

When you’re online dating, why do you swipe left on one person and swipe right on another?

Of course, there’s no one-size-fits-all, but their number one criteron make sense to us: an emphasis in profile questions on mutual interests and honest self-representation over looks and sexual prowess.