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The large majority of pop-up “help chat” boxes on web sites are powered through Live Person’s technology.“We have about 8,500 customers, the vast majority of which — about 7,000 — are small businesses with one to ten employees, but we also have very large customers, including 400 of the largest websites,” Lo Cascio told The Times of Israel.

is more than the result of Live Person’s acquisition of several Israeli companies, according to company CEO Robert Lo Cascio.“About half of our employees are located in Israel, and all of our research and development is being done in Israel,” Lo Cascio said.“We now have 400 people working at our Israel R&D center.” Get The Start-Up Israel's Daily Start-Up by email and never miss our top stories Free Sign Up Lo Cascio, who was in Israel recently for a business conference, explained that his company provides help services for online businesses in the form of help chat services, analytics, and other forms of customer engagement.People who sign up to use the app on their smartphone create a short bio and upload five photos of themselves from Facebook.Users search for potential partners by filtering for geographical location, sexual orientation and other criteria.Then you meet them and decide whether there is chemistry and attraction. You first narrow down the pool to people you’re attracted to, then you have to meet them to find out if they might be a good match for you,” she said.

Twenty-nine-year-old Josh (not his real name) from New York doesn’t mind JSwipe’s approach to matchmaking.

“In recent years we have developed a number of technologies to enhance sales for these companies, and have been very successful at doing so.” Total revenue in 2012, the company reported, was $157.4 million, an 18% increase over 2011.

Live Person cemented its roots in Israel when it acquired Israeli company Human Click in 2000.

Targeted at Millennials, JSwipe was inspired by the Tinder matchmaking app, which has been around since late 2012.

But while Tinder has a reputation for being used by individuals simply looking for someone attractive and nearby for casual sex, JSwipe’s founder insists that his app is about helping single Jews make meaningful connections.

Photos of potential partners pop up on the screen (along with their short bio and Facebook-generated mutual friends and interests), and the user swipes to the right if they are interested in the person, or left if they aren’t.