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Without the context of the game itself—the excitement, the noise, the taco dip -- the reviewer is missing the big picture. Watching the spots at a computer is not the same as watching during the game, surrounded by family, friends and copious amounts of beer. Or was it part of a much larger campaign with roots in the game, spreading out into the web and social media, forward and backward in time?But the reality is I am lucky enough to write for a magazine that still exists in print and is sent to the printer on Friday night. Besides, these days, you -- yes, you -- had likely already seen most of the spots and formed your conclusions before the game started. So many marketers were thinking beyond the game this year that Shazam should have been awarded the MVP award. I say enough with the previews and the teaser spots.

Although he left us and MOST importantly left his daughter too soon, he left us with what “Smells Like Teen Spirit.” #AMEN Check out this tribute to the 27 Club (a group of famous musicians dead at age 27) by DC area band Black Alley.It seems they think they own the phrase “halftime.” Good grief.So, with a bow to Chrysler and Clint Eastwood’s Halftime in America as my #1 favorite commercial, here are the next four (I will post the Eastwood ad, but it may not show). The violence in the National Football League is out of control.Perhaps you decided Honda's "Matthew's Day Off" was a work of genius last Tuesday afternoon. The practice robs the average consumers -- and marketers -- of the element of surprise.It burns off a lot of excitement well before the game.The result of a red card is immediate ejection from the game and suspension from the next game. If the NFL would adopt this policy – immediate ejection from the game, suspension from the next and $100,000 fine – I believe it might begin to have an effect on the violence of head to head hits. The NFL needs to fix this problem before someone gets crippled or, heaven forbid, killed.

The punishment is immediate and effects the game where the foul was committed. The pressure from the team is heavy because their actions have kept them out of the next game as well. I have never ventured into the world of fantasy sports.

Budweiser: Return of the King – So was the message that the entire country celebrated the end of prohibition, or that after years of no drinking even Budweiser tastes good? Such a policy does nothing to address the gravity of the situation at the time of the offense.

The punishment needs to be ramped up to match the level of the infraction.

Austin made the game winning save in overtime of the finals. Austin was in the goal the entire game and this was his shutout. Half the game wasn’t played because we were tiring ourselves out chasing balls. Afterward, the Heat refused to line up and shake hands with us. The referee forced them to line up and shake hands. Over the next 20 minutes, Chaos scored twice more drawing them even and the coach pulled Austin out of the goal. For one, the ball must be in play for the game to end. Today, for instance, there is one game being shown on FSC. Beckham captained the English Internationals for six years and spent his most recent time, three years, in Spain with Real Madrid.

The Icebreakers took 3rd place in their age bracket of 9 teams. We spoke to the 2nd place team at the end and they said the exact same thing happened to them. I’m sure they protested to the tourney commissioner, because they were all over the ref afterwards. In my opinion, this was the best team in our age bracket. This was the consolation final for 3rd place and we were playing our old local rival, Chaos. After the previous game, he was pretty dejected that he had allowed four goals and gotten pulled. Austin sat out the first 10 minute overtime period. We both assumed his playing time was done for the day. Also, refs generally don’t call the game when there is a good chance that a score might be made. So I’m thinking, “Ok, Austin will make the goal kick, clear the box and get it out into the field and the ref will call the game.” Austin makes the kick head level and it barely clears the box, landing at the feet of a Chaos player with the wind at his back. ” Chaos plants and kicks a beautiful shot over every one’s head, but basically straight at Austin. Ah, but there are FOUR on the upper tier game net channels. MLS, you say you want to get more folks watching soccer and increase the sport in the USA, but you put the games in a place where no one but die-hard fans with extra money can watch. He has an absolutely amazing ability to place free kicks where he wants them, usually where the defense think he cannot reach. He is now the second highest payed athlete in the U.

We get down to one minute and it’s a corner kick on Austin’s end. I just read that FC Dallas is in talks with Edgar Davids, the Dutch international who came to fame with Ajax and is currently playing for Tottenham Hotspur. I suspect we will see other player transfers coming to light very soon. He will continue to train with Real, but will not play.