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SEO: “Search engine optimization” is a form of SEM.

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UX: The “user experience” is a person’s response and reaction to taking actions within a tool.This is usually a specific action related to building the company’s social presence or to getting involved in a marketing push.18.CTR: The “clickthrough rate” is a particular type of conversion rate where the action in question is clicking on a link.19.KPI: A “key performance indicator” is a metric your team or business uses to measure success in achieving goals.For social media, this could be a measurement of engagement, conversions, shares or clicks, depending on your purpose in being on those networks.20.Your social media management tools use the APIs of Facebook, Twitter and the other networks to post and schedule.25.

ESP: Your “email service provider” is the software used for sending emails.

PPC: “Pay per click” is a metric for advertising costs that’s the same as CPC.21. ROI: “Return on investment” measures the money you make in relation to the money you spent to make it.

It’s a way of assessing the success of certain promotional or advertising efforts.23.

To be the best at your job, you’ll need to know all of the most common abbreviations. MT: Sometimes when you’re resharing a Tweet, you’ll alter the text.

This list of acronyms can help you stay fresh with the latest lingo, online and off. That makes it a “Modified Tweet.” That may mean shortening it to fit within the character limit or removing the poster’s handle if they have a private account.8.

CPC: The “cost per click” is the dollar amount an advertiser pays for every person who clicks on an ad.15.